better Doughnut Five flavors
Concept packaging: a cobalt blue and ivory Better Doughnut six-pack on a grocery shelf. AI-generated packaging concept.

Meet your
better half-dozen.

Packaging concept

Our recipe promise

In development.

  • No artificial colors.
  • No artificial flavors.
  • No high-fructose corn syrup.
What makes it better?

We’re developing a doughnut with organic flour, glyphosate-free sourcing, olive and high-oleic oils, and fruit-led berry glazes. Less sugar and a low-glycemic recipe are goals we’ll verify before launch.

One doughnut. Five glazes.

Five Better Doughnut ring doughnuts in a row, from left: vanilla, chocolate, strawberry, raspberry, and blackberry glazes.

Strawberry

A bright berry bite.