better Doughnut Six flavors
The Original Mix: an ivory carton with forest-green lettering and hand-drawn ingredient illustrations, holding six Better Doughnut flavors on a low round wooden grocery bakery display table, with the recipe promise, Made with olive oil, and Real fruit glaze printed on the box. The surrounding bakery is blurred. AI-generated packaging concept.

Meet your
better half-dozen.

Packaging concept

Our recipe promise

In development.

  • No artificial colors.
  • No artificial flavors.
  • No high-fructose corn syrup.
What makes it better?

We’re developing a doughnut with organic flour, glyphosate-free sourcing, olive and high-oleic oils, and fruit-led berry glazes. Less sugar and a low-glycemic recipe are goals we’ll verify before launch.

One doughnut. Six glazes.

Six Better Doughnut ring doughnuts in a row: vanilla, chocolate, strawberry, raspberry, blackberry, and honey maple.

Strawberry

A bright berry bite.